Marketing Services
TV Advertising
The goal
Our marketing and direct response television (DRTV) prompts consumers to respond directly to the company; usually through an 800 number or by visiting a web site. The goal of the commercial pitch from our elite sales team is to elicit an immediate response from the consumer. The more compelling the pitch, the more consumers will respond.
Our involvement
- Select and manage the production company
- Testimonial development
- Set up/manage pilot programs
- Initiate/manage the claim substantiation process
- Conduct focus groups
- Determine offer strategies, premium gifts, music, location, voice over and talent
- Involved in the creative process and scripting
- Attend host, testimonial and production shoots
Your infomercial spot may include the product pitch, testimonials, limited time offer, free bonus items, a call now number and it will always end with a call to action.
Radio
The goal
Radio allows even greater access to defined demographics and locations. Ad agencies generally purchase radio based on a target demographic. Radio ads can create emotional reactions in listeners, reinforce the infomercial and drive traffic to the website. Radio can be an effective, low-cost medium through which a business can reach their target consumer.
Our involvement
- Involved in the selection process of the media buyer
- Oversee reporting and metrics
- Ensure the ramp-up and roll-out process is efficient
- Maximize advertising dollars
- Continued MER analysis
- Weekly calls with account executive
- Guide the creative and offer approval process
Social Media Marketing
The GOal
Studies prove that social media followers tend to trust a brand that has been seen multiple times. In addition, the more times your brand is seen, the more people will talk about you, and the more they talk about you the more valuable your brand will become. Your viewers will become clients, not just leads.
Benefits
- Highly personalized ads that your customers will relate to
- Increased visibility and traffic to your business
- Brand recognition
- Make your business more accessible to customers
A well targeted social media campaign will reduce your overall marketing costs. Our product is a campaign that produces sustained profitability. Social media provides the greatest platform to advertise your business at low affordable pricing. When it comes to social media, do it correctly, and don’t wait!
Website
The Goal
Website development and online marketing services are key components to any marketing campaign. xClosure helps to get you a website that truly converts users, so that you can generate more leads and sales for your business.
Our Involvement
- Direction on how to drive more traffic and sales to your website
- Evaluation of design elements
- Design and functionality recommendations
Offline
The goal
Double, triple, or even quadruple your current revenue through offline marketing.
The key to this campaign is understanding value in the human touch. We will provide you with a smart and strategic plan to test this approach. If the numbers prove out, we will provide you with a scalable approach to continue building your brand and your revenue stream. Our goal is to help grow your business and convert people into lifelong customers.
Our involvement
- Help you interact with your customers on a human level
- Increase traffic and sales
- Craft an in-depth plan that allows you to interact with your customers offline